Planning to develop a new e-commerce website? There are a few essential elements you’ll need to incorporate into it that are crucial to the success of your e-commerce website. Your clients are looking for a personalized shopping experience and you need to provide them with smart content that’s in line with their taste and preferences.
If you’re planning to invest in e-commerce development, you might want to keep the following website design essentials in mind.
1. Responsive design
With the steep increase in mobile traffic, optimizing your desktop view shouldn’t be your only criteria in e-commerce development. Your website should be compatible with all devices, irrespective of the screen size. Most visitors tend to exit websites that aren’t mobile-friendly and choose a competitor. Hence, having a responsive e-commerce website design is essential.
2. Well-placed CTAs and Cart
A lot of websites add sliders to the banner to showcase their products. But you can use that space to highlight the USP of your products or make an offer to the visitors. You can also place seasonal products in the space with bold and eye-catching images to persuade readers to click on it.
Add to Cart and Add to Wishlist, the two most important buttons for every e-commerce website should be placed on every product page in a prodding manner. You must also give your users an easy way to connect with you, either through a phone number or email ID, in case they have queries.
3. Good UI/UX
Too flashy and complicated websites can cost you valued users. Opt for a card-like layout where the customer can get a good brief about your products that you want to focus on. Your goal of creating an e-commerce website is to get conversions and therefore, you have to keep your e-commerce solutions as user-friendly as possible. Understand the preferences of your consumers and design your e-commerce solutions accordingly.
4. Intuitive Navigation
Sort your products into categories and sub-categories in a way that makes sense even to your most technologically-challenged user. Have 5-6 parent categories and accommodate your sub-categories accordingly. Most of your users will browse your website on mobiles and the less they have to navigate, the more time they’ll spend on looking at products. Therefore, keep the navigation simple and intuitive.
5. Seamless payment gateway and checkout process
You must keep your buyer engaged right from the moment they’re on your website till they have made a purchase. That’s why having a seamless checkout process and secure payment gateway is essential. In fact, it is one of the most important factors to consider in e-commerce development. Your checkout process should be fast, should have guest checkout option, easy form filling, progress indicators and a tenacious cart summary. You should also have a secure payment gateway to bring transparency in financial transactions. Ask your web developer to check the compatibility of your cart and payment gateway. A faulty and slow checkout process will cost you valuable sales opportunity.
