As the first month of this year is about to end, SEO experts and online marketers are pondering on ways to improve the search engine visibility and traffic flow to their websites. If you fall under this category or if you are a small business owner trying hard to build a strong online presence, here’s a cheat sheet of some of the best tools you can try this year.
1. Ahrefs
Use: Research and Analysis toolset
Pricing: Freemium
Ahrefs is a set of solid tools for backlink analysis, organic traffic research, keyword research, competitor analysis and other basic SEO related functionalities. It’s website-specific and internet-wide crawling capability has made it a cut above the rest within a short span of time. Ahrefs comes with a set of six tools including Site Explorer, Positions Explorer, Content Explorer, Position Tracker, Crawl Report and Ahrefs Alerts which help online marketers improve their online visibility and search rankings.
2. Long Tail Pro
Use: Keyword Research
Pricing: Paid
Just the way they claim, Long Tail Pro is probably the best long tail keyword research tool currently available in the market. If you are looking for a software to do detailed keyword research, go for this as it allows user to do multiple keywords research and analysis in one shot, all in a user-friendly interface.
3. SEOptimer
Use: SEO Audit
Pricing: Free
If you are looking for a free SEO tool for your small business website, this one’s to your help. SEOptimer is a free Search Engine Optimization audit tool which can be used to review a website or a web page. It tells a lot about your website’s on-page and off-page factors including keywords, backlinks and domain authority. That’s not it! It can also recommend you on what to do based on the audit findings.
4. LinkMiner
Use: Link Building
Pricing: Free
This is an on-the-go broken link checker which checks for broken links on a web page and provides details on the link’s visibility on the internet. You can install this tool as a browser extension and in one click it will show the the broken links on the page and its popularity on the web. This data can even be exported as CSV.
5. SEO PowerSuite
Use: All-in-one software covering on-page and off-page features
Pricing: Freemium
If you dislike the idea of running multiple tools for optimizing your website, this one’s to your rescue. As they call it- SEO Powersuite is the most complete set of SEO software available in the market. In other words, you could either use the above mentioned specialized tools or choose this comprehensive tool which can manage every aspect of your SEO campaign. It supports Mac, Windows and Linux.
