Creating Google Ads can be exasperating because you have to fit in all of your ad copy within 25 characters, which sometimes seems impossible to do. You need to talk about your product and its benefits, make it impactful, and target the right audience within a limited number of characters.
The good news is, you can still create an impactful Google Ads if you know the little tricks of the trade. Don’t try to squeeze in too much. Include points that would compel your audience to click on the ad. Determine your unique selling point (USP) and target audience before embarking on the PPC venture. Here is a simple and effective 5-step guide to follow while creating Google PPC ads.
