What Retargeting actually is and how it heightens your brand recall?
One concept that seems hard to understand for many business owners is the online marketing concept of retargeting. Here’s a simplified version that’ll help you understand what retargeting is all about and how it helps drive your online sales.
What is retargeting?
To put it in simple terms: “Targeting users who have previously visited your website”.
Retargeting is a highly focused business strategy fanned out to twitch visitors who previously visited a website, but did not make a purchase or place an enquiry. What makes this technique effective is its ability to generate high-quality web traffic from prospects rather than general internet users. After its success in larger screens, retargeting is now spilling over to mobile phones as well. That should give you goose bumps if you are looking forward to generating revenue online.
How does retargeting work?
If you have ever analyzed your website traffic and visitor browsing behavior, you would have noticed that most users who spend some time on your website leaves without placing an online enquiry or making any transaction or giving you a call and you are not sure if they’ll ever come back.
This is where retargeting comes into play – to make sure that these visitors or prospects will return to your website. Through anonymous browser cookies, the visitors to your website is followed to display ads as they browse other sites. It enables you to indirectly reconnect with users, who, otherwise may have forgotten about your products and services.
We gathered up some of the benefits of retargeting. Here are the key ones.
- Build brand recall
Retargeting campaigns helps to build and expand your brand. Your audience will become accustomed to your business. This also means repeat traffic to your website. A person who hasn’t bought a product from you the first time will probably purchase something during the second or third visit. - High conversion rate
Retargeting has become an integral part of online marketing campaigns, especially because of the conversion rate it delivers. Rather than selling blindly, retargeting technology ensures you’re your money and resources are well spent by having reached out to the right target audience. - Second chance to make an impression
If your website analytics shows high bounce rate, it could be because the user didn’t stay around long enough to learn about the features of your product or service. In such cases, retargeting could be your savior! By reaching out to the prospect with additional information about the features of your offering, you could strike a chord and bring them back to your website for a deeper consideration.
To know more on how retargeting helps your business, get in touch with our online marketing experts. We give no-obligation advice on retargeting campaigns, along with step by step instructions on how to set up retargeting on the Google display networks.
