Before we talk about mobile-friendly websites design, it’s good to take note that millions of people now use the web on their mobile phones every day for various tasks. Can your business afford not to be there? They rely on their phones to make decisions on where to go, what to eat and how to purchase, all on the move.
According to an adult internet usage survey, about 9 out of 10 smartphone owners use their phones to surf the internet. That makes it crystal clear on why having a responsive mobile-friendly website is no more an option for businesses, but a question of survival. If you are still suspicious about this decision, here is how a mobile friendly website helps your business.
Improved user experience
A website that’s designed using responsive web design technologies makes it easy for users to browse through the website. Not to forget that the internet users of this age give no second thought or second chance to websites that are sore to the eyes or have a difficult navigation system.
Improved SEO
Mobile-friendly web design is now crucial factor that determines the position of your website in search engine result pages. Having a mobile-friendly website means that you will only need to invest in marketing a single site. This enhances your ranking and visibility on search engines.
Improved sales and conversion rate
If a potential client finds it annoying to browse your website on their mobile device, you are likely to lose their trade. However, if the potential client is impressed with the smooth user experience on your website, you are improving your chances of a possible sale.
Reduce higher bounce rate
A website that does not work well on mobile or tablet translates to high bounce rates and lost business opportunity. Having a mobile-friendly website prevents this by displaying all of the content from the desktop site but in a much more effective and functional manner. It helps to ensure that visitors always receive the information they are looking for while keeping the bounce rate to a minimum.
Get in touch with our web experts if you have any questions on building a mobile-friendly website for your business.
