Imagine a customer spending considerable time browsing products and services on your portal only to abandon it – pretty frustrating, isn’t it? Unfortunately, that seems to be the norm for most online retailers today. Statistics and an in-depth research into this field show that a whopping 74.3% shopping carts in the global market don’t make it to the payment stage. Believe it or not, e-commerce business websites have to deal with this around-the-clock.
It’s imperative that you have the know-how to understand cart abandonment so you can reformat your portal’s checkout process. With mobile purchases on the rise, shopping cart abandonments have escalated to 97%!
Rather than waiting on the sidelines and watching your business wither, it’s good to be transparent about your payment methods from the get-go. In fact, investing in a top-quality Abandoned Cart Recovery plugin will make the job worth your time and money. You’ll watch your sales shoot up to 30% when you work with the plugin designed to positively impact your e-commerce business.
Understanding the Nuances
The Abandoned Cart Recovery plugin stores email addresses of visitors from the checkout page. Just because a potential customer didn’t complete the purchase doesn’t mean they’re off the radar. You still have the chance to reach out via emails reminding visitors to complete their purchase. It’s a no-nonsense way to win over a potential customer while making a good profit.
How to Make the Plugin Work for You
The transition from becoming a potential customer to a full-time customer just takes a few fixes to your web portal. A technical glitch, bug, loading time could have driven a customer away. All it takes is for a viable plugin to get things streamlined to make things work in your favor. While the plugin does a fantastic job you still have matters to work around to get the best out of it:
- Rather than making visitors navigate around a haphazard portal, make the checkout page an easy-breeze affair. It would be thoughtful to let customers recover their abandoned carts in a single click.
- The plugin captures the visitor’s cart information if it’s abandoned after they populate the email address field. Have a clear insight into the abandoned orders information together with the products that were scrapped.
- Make sure you track the abandoned cart orders in tandem with the value of the recovered orders. Once an order is recovered the admin is intimated via email.
- Use the Rich Text Editor to create templates and copy HTML from just about anywhere.
What You Gain
- You can track the exact contents the abandoned carts efficiently.
- Get email access to visitors who almost made a purchase but discarded it midway.
- Send customized email texts included in the add-on persuading guests to complete their purchase.
- Set the parameters to meet your specifications. Visual appeal, email frequency, and other attributes can be handled responsibly with the plugin.
Noteworthy Comeback Indeed!
Reasons, why customers discard their purchases, could vary because of prices in foreign currency, unexpected costs without an editing option to the contents, website crashing midway, etc. Nobody has the time or patience to stick around when they have the option to go to a website that has all these issues in check.
The plugin has been tried, tested, and reiterates that email remarketing can recover between 20 to 25% of abandoned shopping carts. It’s even smart enough to automatically stop email notifications once the customer clicks on the recovery link to complete the purchase. Have a shot at it, already!
