Good content is a great asset for every organisation, but it can be a big problem too, if there are no proper mechanisms to manage it. Even a decade after the advent of the Content Management Systems, the sad truth is that many organisations are still unfamiliar or haven’t adopted this technology. Little do they realise that being technologically outdated can have a negative impact on business productivity and growth.
If you aren’t much familiar with Content Management System, here is a short article to help you gain a basic understanding of CMS in the context of web-based publishing.
What is Content Management System?
Abbreviated as CMS, Content Management System is an application that supports creating, publishing, editing and managing content from a central interface. In the context of web design & website development, this refers to a web-based application that allows users to create, modify and manage website content.
In earlier days, companies found it difficult to keep their website content up-to-date, as it required the help of a web developer with HTML knowledge. This delay in updating content resulted in poor search engine visibility and often resulted in passing obsolete information to clients. With the advent of CMS like WordPress and Joomla, businesses can now ensure that their website content is always up-to-date, be it text, images, video or other.
Content Management Systems, in general, comes with a user-friendly interface which allows even the non-technical users or those without HTML knowledge to manage their website content. It also allows multi-user access functionality which allows organizations to set different permission levels for the users, based on their role in creating, controlling and distributing content. Apart from this, Content Management Systems comes with features that make the entire website content indexed and searchable.
If you are not yet bought on the benefits of a Content Management System or if you are still indecisive on whether to move your website to a CMS based platform, answer these five questions that’ll tell if your website needs a revamp.
