Since its launch in 2003, WordPress has been capturing minds and market as the preferred platform for mobile-friendly websites. Surprisingly, what originated as a blogging platform, now holds over 65% of market share among open source Content Management Systems as per Wappalyzer and powers 25% of all the websites in the world, as per the data released by W3Techs in November, 2015. There are numerous reasons that has contributed to the steady growth of WordPress platform. As a web presence management expert who has been in the industry for many years, here’s looking at why you can rely on WordPress platform for you next website project.
1. Highly scalable
For most businesses, website isn’t a build and leave static entity. It is the online face of their business, which needs to be updated regularly with new information, services offerings, portfolio and others. In other words, your website grows with your business. With WordPress, you can scale your website to any level. Be it for adding blogs, web pages, products, videos or other information, the WordPress platform can accommodate it all.
2. Vast and easy customization options
With the availability of thousands of plugins and themes (any many free), customizing your WordPress website is quick and easy. It means that you no longer need to write codes, develop the functionality on your own or have grasp of HTML and CSS. All that is to be done is to download the required plugin and get it installed and you are ready to go.
3. Search Engine Friendly
WordPress comes with various inbuilt features that will help boost your website’s online search visibility. Moreover, with the vast number of SEO plugins available in the market like All in One SEO Pack allow bloggers and users to make their on-page optimization a cake walk.
4. Easy to manage
The user friendly UI of WordPress makes it possible even for first-timers to manage their website without much effort. Updating text, images or publishing blog post, all comes easy with WordPress CMS. For changing the website’s look & feel or performing other advanced changes requires a bit of a learning curve though. However, that shouldn’t be a problem with the availability of many plugins like Visual Composer that allows easy drag and drop content editing.
5. Saves you money
WordPress is open source, which means you pay nothing for downloading and setting up the platform. All you need is a domain and hosting platform. Being an open source platform also permits you to improve or alter the source code to bring out what best suits your requirement.
6. Lots of support
While it’s true that WordPress being an open source platform, there’s no official technical support team. That doesn’t necessarily mean it’s a disadvantage. For WordPress users, their greatest support is the unusually large WordPress general support community who are always ready to help you through the technical glitches. Alternatively you can signup for paid support service providers like WP Curve, if you want WordPress experts to do it for you.