One of the prerequisites for effective search engine optimization and probably one of the easiest Search Engine Optimization elements to fix is the website itself. While the website content is one of the primary factors that impact Search Engine Optimization, the website layout also has a major effect on the search engine ranking.
There are many factors that can contribute to better user experience and higher ranking. The most important factors are page loading time, website’s HTML structure and internal navigation.
Why user experience matters?
Great user experience is always good for business. To guarantee this, the appearance of the website is of great importance as well as all the functionalities of all major website interfaces. Website designers must bear in mind that users are not well known for their patience.
If a user spends a lot of time trying to spot common user interfaces of your site, it is very likely that the person will just move on to the next website that is user-friendly. This way, you not only lose out on traffic to your site but potential conversation. Also, it affects your brands as the users who experience hardship trying to navigate your website may never return, and you risk seeing your website’s conversion rates dwindle.
The root of providing a good user experience is an understanding of your audience, what they want, what they value, their abilities and limitations. It also takes into consideration the business goals and objectives and aims to align these with the user’s goals. Here are the factors that influence the user experience through your website.
- Logo placement: The Logo serves as a landmark that orients users when they first land on a page and helps them identify the website they are visiting
- Add a search bar: About 30% of site visitors will use the search bar, so search term data provides valuable insight into what your users are interested in.
- Steer clear of jargon: Because jargon often uses technical language, it often fails to convey to your audience what you mean. Going beyond necessary technical terms can mislead your customers into believing that they are being talked down to and being deliberately confused
- Use visuals wisely: People love visual communication. People find it boring to read huge paragraphs of website content. Thus, this can be diluted by the use of visual communication. This also increases the website usability
- Contact information: Your contact information plays an important role for your website visitors to become customers. This is for your website visitors to reach your business easily.
When it comes to the Search Engine Optimization, Many people may think about keywords selections, page relevancy, and link building, and few of us would think the website design can affect the search rankings. In fact, there are so many factors that might influence the search rankings of your website, among which your site design has often been overlooked.
Here are some points that directly affect the Search Engine Optimization
- Search Engine Optimization friendly navigation: Any technology that might do harm to Search Engine Optimization friendly navigation should not be used, such as the very popular Flash introduction or menu, or the JavaScript navigations.
- Proper coding: You need a code search engine can read. If your website isn’t coded correctly, it could affect your web site’s search engine ranking.
- Responsive web design: Using responsive design to optimize across devices can offer your website’s visitors the best viewing experience.
- Internal link: The internal link functions more than just navigations. It can improve your website’s usability experience for visitors, it does well to SEO too.
Quality content and attractive design is a recipe for a successful website. Implementing these factors effectively will help improve your user experience as well as increase qualified customers to your business.
